And with its privacy concerns and lack of users, Google+ was doomed from the start. While it had some unique features, these weren’t enough to make it popular among users. In the end, Google+ was simply unable to compete with Facebook and other social media platforms. This led to a lot of negative publicity for Google+, which further contributed to its downfall. The platform required users to share their real names, which made it easy for companies to track people’s activities online. Google+ was plagued by privacy concerns right from the start. This made it difficult for users to find content they were interested in and made the platform less appealing overall. Google+ lacked many of the features that made Facebook so popular, such as groups, events, and pages. This can be largely attributed to the fact that Google+ was geared towards businesses rather than individual users. While Facebook had over 2 billion active users, Google+ peaked at just 500 million. Google+ simply never caught on with users the way Facebook did. Here are the reasons why it failed: 1) Lack of users But after years of languishing in obscurity, Google+ was finally shut down for good in 2019. The company’s answer to Facebook, Google+ was supposed to be the next big thing. Never has a social media platform experienced such a meteoric rise and fall as Google+.
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